LegalEx is the country’s biggest legal tech exhibition, attracting thousands of visitors and hundreds of exhibitors and speakers each year.
Pracctice was, of course, in attendance – showcasing our leading case management software, Osprey Approach.
Ahead of the expo, our bespoke development team were tasked with creating something special for the expo – the first official guide app for LegalEx!
Alex Hempton-Smith, who led the app development group, explained:
“We created the app to help delegates navigate their way to, and around, the event. We utilised public transport and weather API’s for the interactive home screen and worked alongside LegalEx to develop an in-house data syncing system for event timetables and exhibitors.
“App users could browse the timetable and exhibitors, easily marking their favourites to create a personalised itinerary. We were excited to see so many opting for SMS reminders, which ensured they didn’t miss any of their must-see speakers over the two-day event.”
In addition to providing a useful tool for delegates, the app provided excellent opportunities for exhibitors, too.
Using unique QR codes and marketing links, visitors could be directed to their in-app listing and location on the interactive map. It proved a great way for exhibitors to drive traffic to their stands and talks both before, and during, the event.
The app was well received by the organisers, visitors and exhibitors alike. Sam Smith, Event Director at LegalEx, said:
“Pracctice did an incredible job creating the official LegalEx app; I know that visitors and exhibitors found it extremely useful. We’re looking forward to working with the Pracctice team on the official app for LegalEx 2020. Thanks again!”
Craig Matthews, CEO of Pracctice Limited, reflected:
“We found LegalEx to be a valuable event for both exhibitors and visitors. After generating substantial business at the event, we’re looking forward to exhibiting again in 2020! It’s been a pleasure working alongside the event team and we are looking forward to developing these relationships further in the future.”
Speak to us to learn more about how Osprey Approach, our suite of mobile apps or bespoke app creation can assist your firm: