Track marketing performance with Osprey Analytics
Understand exactly where your work is coming from and what’s driving growth across your firm. Osprey Analytics turns your data into clear, visual dashboards so you can track client acquisition, referral performance, and matter trends — without relying on spreadsheets.
See your marketing activity clearly
Central hub for marketing insights
Osprey Analytics combines data from Osprey and other integrated systems so you can analyse client activity, recurring clients, introducers, and top-performing matters — giving you a clear picture of what’s driving new business.
Interactive dashboards with heatmaps
View your clients and matters geographically using UK heatmaps to see where your business is coming from. Drill down by branch, team, or client type to uncover patterns and opportunities.
Customisable and shareable
Adjust dashboards to focus on the metrics most relevant to your firm. Share insights with partners or teams, or export to PDF or Excel for presentations and reports.
Marketing dashboard features:
Introducer and referrer tracking
See which introducers generate the most work, how often they refer, and the value of matters they bring in.
Key client metrics
Track new vs returning clients, matter volumes, and average matter values to better understand business performance.
Geographic analysis with heatmaps
Visualise where clients and matters originate across the UK to support targeting and expansion decisions.
Trend analysis over time
Monitor how enquiries, matters, and client activity change over time to identify growth patterns or dips in demand.
Connect multiple data sources
Combine Osprey, Excel, or other integrated systems for a complete view of marketing and business data.
Interactive and exportable dashboards
Filter, drill down, and export dashboards to PDF or Excel for reporting to partners or management teams.
Make marketing reporting faster and more meaningful
Instead of manually pulling reports and piecing together spreadsheets, Osprey Analytics presents your data in one place, ready to explore. This saves time, improves accuracy, and gives your firm a clearer understanding of what’s driving new business.
Discover more…
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Discover the marketing strategy you can implement to win more clients and improve brand recognition that requires a £0 budget.
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The Osprey Approach All-in-One Solution
The complete Osprey Approach solution combines comprehensive case management, powerful practice management, legal accounting, and streamlined client management so you can run an effective and profitable firm.
Discover more features of our legal practice management software:
